1-01.png

VIA

VIA, the virtual itinerary assistance is a digital rental travel service. It is designed to help travelers who are traveling alone to overcome traveling challenges and have a better traveling experience.

 
 

  VIA: Virtual Itinerary Assistance

 

VIA, the virtual itinerary assistance is a digital rental travel service. It is designed to help travelers who are traveling alone to overcome traveling challenges and have a better traveling experience.

 —

art direction · service design · UI/UX

 
 
VIA-.gif

Inspiration

International traveling is one experience that many desire and many find it to be fun and inspiring. From our past travel experiences, we noticed there are many inconveniences and problems especially if you are traveling alone.

According to the 2016 US travel data census, there is an estimate of 75.6 million international travel and 72.6 million international departure. 

With that statistic, we wanted to conduct a research looking into the culture, habits and needs of international traveling. Through the findings, we wish to discover the needs and problems we have currently to create a better travel experience for the those who are needed it.

 

Research, Field Studies & Process

Concept

Based on the previous studies result, we learned that female travelers tend to travel more with a group because they are very concerned with their personal safety while being alone, which limited their opportunities to travel alone. For those females who do travel alone, they are lacking a convenient tool to assist that is able to solve all the travel problems we had discovered. Therefore, we want to design a travel service system that helps females who are traveling alone to have more confidence traveling alone and have a better experience. Our system will be able to assist the female traveler both digitally and physically.

Our service is aimed to prevent 5 problems in travel. Safety, Navigation, Losing Valuables, Robbing and Language Barrier.

 

 

Concept Sketches

Concept Sketches

Preliminary Design

Preliminary Design

Interface Wireframe

Interface Wireframe

 

Product Design

3f799865267769.5af2d2f506507.gif
2c89b365267769.5aef267c20e09.png
translation.gif
 

VIA: Interface Walkthrough

 

Introducing VIA: Promotional Video

 

 

* VIA: Virtual Itinerary Assistance is a design concept for MassArt’s Design Research class.

VIA: Virtual Itinerary Assistance is a Design Research group project for Massachusetts College of Art and Design in Fall and Spring semester of 2018.

Design Team: Bryan Castro, Eva Loh, Wendy Umaña

 

 

Art Direction: Eva Loh

Advertisement Design: Eva Loh, Wendy Umaña

Branding & Identity: Eva Loh

Kioks Design: Bryan Castro

Motion Graphic: Bryan Castro

Packaging: Wendy Umaña

Product / UI Design: Eva Loh

Research & Field Study: Bryan Castro, Eva Loh, Wendy Umaña

User Testing: Wendy Umaña

Video Production: Eva Loh

Video Post Production: Bryan Castro

 

 

Credit:

Product Mockup based on: Polar A370

https://www.polar.com/blog/meet-the-new-polar-a370-fitness-tracker/

 

Video & Audio Sources for Video Production:

Life Well Travelled Campaign, Cathay Pacific  https://www.youtube.com/watch?v=56n59IggigQ

Dear Galieleo, Thai Movie Trailer   https://www.youtube.com/watch?v=g-8e3ifhJ8I

Wonderful Indonesia Commercial, Indonesia Ministry of Tourism  https://www.youtube.com/watch?v=ZBY2hFCSTBw