Eva Loh
Project 1 - Ipoh Brand Book 4_1_18_Page_21_Image_0001.png

Ipoh City

Ipoh, being the capital of the state of Perak, is the third largest city in Malaysia by population. With the many recent transformations and influences from young cultures, Ipoh is slowly given a second identity. Therefore, the rebranding of Ipoh focuses on: reuniting the community identities, revitalizing the city heritage and tradition with young cultures, and representing the city values. 

 

Ipoh City Branding

Ipoh, being the capital of the state of Perak, is the third largest city in Malaysia by population. With the many recent transformations and influences from young cultures, Ipoh is slowly given a second identity. Therefore, the rebranding of Ipoh focuses on: reuniting the community identities, revitalizing the city heritage and tradition with young cultures, and representing the city values. 

branding  · identity