Branded Content Governance Project
This international research project examines the regulation, policies, practices and communications surrounding brand-funded content in the U.K. This includes sponsored content, native advertising and influencer marketing.
Client
University of the Arts London (London College of Communication)
The UK Branded content industry, where advertising and media combine, is a fast-growing sector that needs better regulation, according to new research.
Two reports were launched by an international research team led by University of the Arts London (UAL), the University of Stirling and Complutense in Madrid, Spain to explore the UK branded content industry and need for regulation.
The Survey on the UK Branded Content Industry was conducted by the Branded Content Research Hub at UAL and supported by industry bodies, the Branded Content Marketing Association (BCMA) and Content Marketing Association (CMA).
The Policy Briefing presents initial research work from the Branded Content Governance Project, a three-year international study of the rules and rule-making processes by which content that is produced or funded by marketeers is addressed in 32 countries, with an enhanced research focus on the UK and Spain.
Read more about the project here.
